TY  - BOOK
AU  - UNDERHILL PACO PACO;
TI  - WHY WE BUY:THE SCIENCE OF SHOPPING
SN  - 978-0-684-84914-0
U1  - 658.8342 
PY  - 1999///
CY  - NEW YORK
PB  - SIMON & SCHUSTER PAPERBACKS
KW  - CONSUMER BEHAVIOUR
N1  - WHIN0711
ER  -