TY - BOOK AU - DAS NAVEEN NAVEEN;MUKHERJEE ARINDAM; TI - "BRANDS IN RETAILING:TRENDS, OPPORTUNITIES AND CHALLENGES" SN - 978-81-314-1922-9 U1 - 658.87 PY - 2008/// CY - HYDERABAD PB - INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA KW - RETAIL MANAGEMANT KW - BRANDS N1 - 203 ER -