TY - BOOK AU - GHOSE, AMITABHA: MUKHERJEE, ISHITA AU - GHOSE AMITABHA;MUKHERJEE ISHITA; TI - GLOCALISATION OF BRANDS SN - 978-81-314-1522-1 U1 - 658.827 PY - 2008/// CY - HYDERABAD PB - ICFAI UNIVERSITY PRESS KW - BRAND MANAGEMENT N1 - 203 ER -