TY - BOOK AU - GOPALAKRISHNAN P S; TI - IDEAS, CREATIVITY AND INNOVATION:KEYS TO SURVIVAL SN - 978-81-314-1949-6 U1 - 658.4063 PY - 2008/// CY - HYDERABAD PB - ICFAI UNIVERSITY PRESS KW - INNOVATION KW - CREATIVITY N1 - 203 ER -