TY  - BOOK
AU  - DE MESA ALYCIA;
TI  - BRAND AVATAR:TRANSLATING VIRTUAL WORLD BRANDING INTO REAL WORLD SUCCESS
SN  - 978-0-230-20179-8
U1  - 658.827 
PY  - 2009///
CY  - NEW YORK
PB  - PALGRAVE MACMILLAN
KW  - "BRAND,BRAND MANAGEMENT"
N1  - 706
ER  -