TY - BOOK AU - CHATURVEDI MUKESH;KUMAR ASEEM;RAHUL MANMOHAN; TI - MANAGING INNOVATION AND NEW PRODUCT DEVELOPMENT:CONCEPT AND CASES SN - 978-81-203-3727-5 U1 - 658.4063 PY - 2009/// CY - NEW DELHI PB - PHI LEARNING PRIVATE LIMITED KW - "INNOVATION,NEW PRODUCT DEVELOPMENT" N1 - 77 ER -