TY  - BOOK
AU  - KELLY LOIS;
TI  - BEYOND BUZZ:THE NEXT GENERATION OF WORD-OF-MOUTH MARKETING
SN  - 978-0-8144-7383-2
U1  - 658.8 
PY  - 2007///
CY  - NEW YORK
PB  - AMERICAN MANAGEMENT ASSOCIATION
KW  - MARKETING
N1  - 203
ER  -