TY  - BOOK
AU  - GOPALAKRISHNAN P S;
TI  - BRAND ALLIANCES:NEW MODELS OF NETWORKING
SN  - 81-314-0845-0
U1  - 658.827 
PY  - 2007///
CY  - HYDERABAD
PB  - ICFAI UNIVERSITY PRESS
KW  - BRAND MANAGENT
N1  - 100
ER  -