TY  - BOOK
AU  - RAO PRAMOD;WAWGE RAVIKANT S;
TI  - RADIO AS AN ADVERTISING MEDIUM:RIDING THE WAVE
SN  - 81-314-1240-1
U1  - 659.1 
PY  - 2007///
CY  - HYDERABAD
PB  - ICFAI UNIVERSITY PRESS
KW  - ADVERTISING
KW  - RADIO ADVERTISING
N1  - 100
ER  -