TY - BOOK AU - DHAR, SOUVIK TI - MARKET ENTRY STRATEGIES VOL. I SN - 81-314-0342-4 U1 - 658.8072 PY - 2006/// CY - HYDERABAD PB - ICFAI UNIVERSITY PRESS KW - "CASE STUDY,MARKETING STRATEGIES" N1 - 100 ER -