TY - BOOK AU - MALDAR, NUSRATH JAHAN TI - CASE STUDIES ON BRAND MANAGEMENT SN - 81-314-0696-2 U1 - 658.827 PY - 2007/// CY - HYDERABAD PB - ICFAI UNIVERSITY PRESS KW - "BRAND MANAGEMENT,BRANDS" N1 - 100 ER -