TY - BOOK AU - BALL DONALD A;GERINGER J MICHAEL;MCCULLOCH WENDELL H; TI - INTERNATIONAL BUSINESS:THE CHALLENGE OF GLOBAL COMPETITION SN - 978-0-07-353016-1 U1 - 658.049 PY - 2009/// CY - NEW DELHI PB - TATA MC-GRAW HILL PUBLISHING COMPANY LTD KW - INTERNATIONAL BUSINESS N1 - 260 ER -