TY  - BOOK
AU  - SRINIVASAN R S;
TI  - SERVICES MARKETING:THE INDIAN CONTEXT
SN  - 978-81-203-3694-0
U1  - 658.8(SER) 
PY  - 2008///
CY  - NEW DELHI
PB  - PHI LEARNING PRIVATE LIMITED
KW  - SERVICES MARKETING
N1  - 388
ER  -