TY - BOOK AU - SRIDHAR GUDA;VELAYUDHAN SANAL KUMAR; TI - MARKETING TO RURAL CONSUMERS:UNDERSTANDING AND TAPPING RIRAL MARKET POTENTIAL SN - 978-81-7446-720-1 U1 - 658.8 PY - 2009/// CY - NEW DELHI PB - EXCEL BOOKS KW - RURAL MARKETING N1 - 3580 ER -