TY  - BOOK
AU  - ALLEN CHRIS T;O`GUINN THOMAS C;SEMENIK RICHARD J;
TI  - ADVERTISING MANAGEMENT:WITH INTEGRATED BRAND PROMOTION
SN  - 978-81-315-0912-8
U1  - 659.1 
PY  - 2009///
CY  - NEW DELHI
PB  - CENGAGE LEARNING INDIA PRIVATE LIMITED
KW  - ADVERTISING
N1  - 3581
ER  -