TY  - BOOK
AU  - FIELD PETER;PRINGLE HAMISH;
TI  - BRAND IMMORTALITY:HOW BRAND CAN LIVE LONG AND PROSPER
SN  - 978-0-7494-5701-3
U1  - 658.827 
PY  - 2009///
CY  - NEWDELHI
PB  - KOGAN PAGE INDIA PVT LTD
KW  - "BRAND,BRAND MANAGEMENT"
N1  - 3581
ER  -