TY - BOOK AU - SNYDER DAVID P; TI - MIND READ YOUR CUSTOMERS:USING INSIGHTS FROM PSYCHOLOGY TO INCREASE SALES AND BUILD A BETTER BUSINESS SN - 978-81-8495-008-3 U1 - 658.8342 PY - 2009/// CY - MUMBAI PB - JAICO PUBLISHING HOUSE KW - "CONSUMER BEHAVIOUR,CONSUMER SATISFACTION" N1 - 1112 ER -