TY - BOOK AU - BELL CHIP R;PATTERSON JOHN R; TI - "CUSTOMER LOYALTY GUARANTEED:CREAT, LEAD, AND SUSUTAIN REMARKABLE SERVICE" SN - 978-1-59869-468-0 U1 - 658.812 PY - 2009/// CY - "AVON, MASSACHUSETTS" PB - ADAMS MEDIA CORPORATION KW - "CONSUMER BEHAVIOUR,CONSUMER RELATIONSHIP MANAGEMENT" N1 - 1112 ER -