TY  - BOOK
AU  - GIBBS RICHARD;HUMPHRIES ANDREW;
TI  - STRATEGIC ALLIANCES & MARKETING PARTNERSHIPS:GAINING COMPETITIVE ADVANTAGE THROUGH COLLABORATION AND PARTNERING
SN  - 978-0-7494-5718-1
U1  - 658.8 
PY  - 2009///
CY  - NEWDELHI
PB  - KOGAN PAGE INDIA PVT LTD
KW  - "COMPETITION,COMPETITIVE ADVANTAGE,MARKETING"
N1  - 1112
ER  -