TY  - BOOK
AU  - SMILANSKY SHAZ;
TI  - EXPERIENTIAL MARKETING:A PRACTICAL GUIDE TO INTERACTIVE BRAND EXPERIANCES
SN  - 978-0-7494-5716-7
U1  - 658.827 
PY  - 2009///
CY  - NEWDELHI
PB  - KOGAN PAGE INDIA PVT LTD
KW  - BRAND MARKETING
N1  - 1112
ER  -