TY  - BOOK
AU  - FOURNIES FERDINAND F;
TI  - WHY CUSTOMERS DON`T DO WHAT THEY`RE SUPPOSED TO DO...AND WHAT TODO ABOUT IT
SN  - 978-0-07-148622-4
U1  - 658.812 
PY  - 2007///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - CUSTOMER RELATIONSHIP MANAGEMENT
N1  - C\6362
ER  -