TY - BOOK AU - RAO, MENAKA, BHATTACHARYA, SANGHAMITRA TI - CASE STUDIES ON MANAGEMENT STRATEGIES VOL IV SN - 978-81-314-2141-3 U1 - 658.072 PY - 2009/// CY - HYDERABAD PB - ICFAI BOOKS KW - "CASE STUDIES IN MARKETING,MARKETING STRATEGIES" N1 - WHINS02700 ER -