TY - BOOK AU - HARVARD BUSINESS SCHOOL PRESS; TI - MARKETING THROUGH MINEFIELDS SN - 978-1-4221-9992-3 U1 - 658.8 PY - 2008/// CY - "BOSTON, MASSACHUSETTS" PB - HARVARD BUSINESS SCHOOL PRESS KW - MARKETING N1 - 2009\CRB\0 ER -