TY - BOOK AU - BRYMER CHUCK; TI - THE NATURE OF MARKETING:MARKETING TO THE SWARM AS WELL AS THE HERD SN - 978-0-230-20336-5 U1 - 658.8 PY - 2009/// CY - NEW YORK PB - PALGRAVE MACMILLAN KW - MARKETING N1 - 2009\CRB\0 ER -