TY  - BOOK
AU  - MACMILLAN IAN C;MCGRATH RITA GUNTHER;
TI  - DISCOVERY DRIVEN GROWTH:A BREAKTHROUGH PROCESS TO REDUCE RISK AND SEIZE OPPORTUNITY
SN  - 978-1-59139-685-7
U1  - 658.4063 
PY  - 2009///
CY  - "BOSTON, MASSACHUSETTS"
PB  - HARVARD BUSINESS PRESS
KW  - INNOVATION
N1  - 2009\CRB\0
ER  -