TY - BOOK AU - MERHOLZ PETER;SCHAUER BRANDON;VERBA DAVID; TI - SUBJECT TO CHANGE:CREATING GREAT GREAT PRODUCTS AND SERVICES FOR AN UNCERTAIN WORLD SN - 978-81-8404-504-8 U1 - 658.575 PY - 2008/// CY - MUMBAI PB - SHROFF PUBLISHERS AND DISTRIBUTORS PVT LTD KW - "CREATIVE ABILITY IN BUSINESS,NEW PRODUCT DEVELOPMENT,PRODUCT DEVELOPMENT" N1 - 960 ER -