TY  - BOOK
AU  - VERGANTI ROBERTO;
TI  - DESIGN DRIVEN INNOVATION:CHANGING THE RULES OF COMPETITION BY RADICALLY INNOVATING WHAT THINGS MEAN
SN  - 978-1-4221-2482-6
U1  - 658.514 
PY  - 2009///
CY  - "BOSTON, MASSACHUSETTS"
PB  - HARVARD BUSINESS PRESS
KW  - "COMPETITION,INNOVATION,TECHNOLOGICAL INNOVATIONS"
N1  - 652
ER  -