TY  - BOOK
AU  - AAKER DAVID A;BATRA RAJEEV;MYERS JOHN G;
TI  - ADVERTISING MANAGEMENT
SN  - 81-7808-735-9
U1  - 659.1 
PY  - 2004///
CY  - NEW DELHI
PB  - "PEARSON EDUCATION , INC"
KW  - ADVERTISING MANAGEMENT
N1  - 1
ER  -