TY - BOOK AU - MEHRA ANURAG; TI - ADVERTISING MANAGEMENT:MEDIA APPROACH FOR MARKET RESEARCH SN - 978-93-80228-53-2 U1 - 659.111 PY - 2009/// CY - NEW DELHI PB - GLOBAL INDIA PUBLICATION PVT. LTD KW - ADVERTISING MANAGEMENT N1 - 750 ER -