TY - BOOK AU - SHETH JAGDISH N;SISODIA RAJENDRA S; TI - DOES MARKETING NEED REFORM?:FRESH PERSPECTIVES ON THE FUTURE SN - 978-81-8405-050-9 U1 - 658.8 PY - 2009/// CY - NEW DELHI PB - REFERENCE PRESS KW - MARKETING MANAGEMENT N1 - C\6574 ER -