TY - BOOK AU - ALI MOI;BOULDEN GEORGE P;HELLER ROBERT; TI - MARKETING EFFECTIVELY: THINKING CREATIVITY: COMMUNICATE CLEARLY SN - N.A. U1 - 658.409 PY - 2008/// CY - LONDON PB - DORLING KINDERSLEY LIMITED KW - EXECUTIVE ABILITY N1 - 1 ER -