TY - BOOK AU - BUTJE MARK; TI - PRODUCT MARKETING FOR TECHNOLOGY AND COMPANIES SN - 978-81-312-1344-5 U1 - 658.8 PY - 2008/// CY - BOSTON PB - ELSEVIER A DIVISION OF REED ELSEVIER INDIA PVT LTD KW - PRODUCT MARKETING N1 - 439 ER -