TY  - BOOK
AU  - GAURAV KUNAL;
TI  - "REBRANDING:CONCEPTS,CASES AND APPLICATIONS"
SN  - 978-81-314-1496-5
U1  - 658.827 
PY  - 2008///
CY  - HYDERABAD
PB  - ICFAI BOOKS
KW  - "BRAND MANAGEMENT,BRANDING"
N1  - 501
ER  -