TY  - BOOK
AU  - JOHN, DORIS RAJAKUMARI
TI  - CASE STUDIES ON BRANDING TO COMPETE:LEADING BRANDS AND THEIR STRATEGIES
SN  - 978-81-314-2061-4
U1  - 658.8072 
PY  - 2008///
CY  - HYDERABAD
PB  - ICFAI BOOKS
KW  - "BRAND MANAGEMENT,CASE STUDIES IN MARKETING"
N1  - 508
ER  -