TY  - BOOK
AU  - VARMA, ANIL
AU  - VARMA ANIL;
TI  - ROLE OF MARKETING COMMUNICATION IN BRAND MANAGEMENT
SN  - 978-81-314-2143-7
U1  - 658.827 
PY  - 2009///
CY  - HYDERABAD
PB  - ICFAI BOOKS
KW  - BRAND MANAGEMENT
KW  - "BRAND MANAGEMENT,MARKETING COMMUNICATION"
N1  - 511
ER  -