TY  - BOOK
AU  - KAPOOR JAGDEEP;
TI  - 18 BRAND ASTRAS:USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING
SN  - 0-7619-9656-7
U1  - 658.827 
PY  - 2003///
CY  - NEW DELHI
PB  - RESPONSE BOOKS
KW  - "BRAND,BRAND MANAGEMENT"
N1  - 656
ER  -