TY - BOOK AU - KAPOOR JAGDEEP; TI - 9 BRAND SHAASTRAS:NINE SUCCESSFUL BRAND STRATEGIES TO BUILD WINNING BRANDS SN - 978-81-321-0229-8 U1 - 658.827 PY - 2004/// CY - NEW DELHI PB - RESPONSE BOOKS KW - "BRAND,BRAND MANAGEMENT" N1 - 659 ER -