TY - BOOK AU - KADEN ROBERT J;LEVINSON JAY CONARD;LINDA GERALD; TI - "MORE GUERRILLA MARKETING RESEARCH:ASKING THE RIGHT PEOPLE, ... RIGHT WAY ANDEFFECTIVELY USING THE ANSWER TO MAKE MORE MONEY" SN - 978-0-7494-6072-3 U1 - 658.83 PY - 2010/// CY - NEWDELHI PB - KOGAN PAGE KW - MARKETING RESEARCH N1 - 663 ER -