TY - BOOK AU - BIJAPURKAR RAMA; TI - WE ARE LIKE THAT ONLY: UNDERSTANDING THE LOGIC OF CONSUMER IN INDIA SN - 978-0-143-06597-5 U1 - 658.8342095 PY - 2009/// CY - NEWDELHI PB - PENGUIN BOOKS INDIA LTD KW - INDIAN CONSUMER N1 - WHINS04366 ER -