TY  - BOOK
AU  - KUMAR NIRMALYA;
TI  - MARKETING AS STRATEGY:UNDERSTANDING THE CEO'S AGENDA FOR DRIVING AND INNOVATION
SN  - 978-1-59139-210-1
U1  - 658.802 
PY  - 2004///
CY  - "BOSTON, MASSACHUSETTS"
PB  - HARVARD BUSINESS PRESS
KW  - "STRARTEGY,STRATEGIC PLANNING"
N1  - WHINS04366
ER  -