TY - BOOK AU - RAVI, LEKHA, S, SHEEJA TI - CASE STUDIES ON MARKETING STRATEGIES IN FOOD AND BEVERAGE INDUSTRY SN - 978-81-314-1624-2 U1 - 658.8072 PY - 2009/// CY - HYDERABAD PB - ICFAI BOOKS KW - "CASE STUDIES IN MARKETING,MARKETING STRATEGIES" N1 - 517 ER -