TY - BOOK AU - DACKO SCOTT G; TI - THE ADVANCED DICTIONARY OF MARKETING:PUTING THEORY TO USE SN - 978-0-19-956019-6 U1 - 658.803 PY - 2008/// CY - NEW DELHI PB - OXFORD UNIVERSITY PRESS KW - DICTIONARY-MARKETING N1 - WHINS04864 ER -