TY  - BOOK
AU  - SHETH JAGDISH N;
AU  - KRISHNAN BALAJI C;USLAY CAN;
TI  - LEGENDS IN MARKETING: MANAGERIAL MARKETING: THE EARLY YEARS
SN  - 978-81-321-0300-4
U1  - 658.803 
PY  - 2010///
CY  - NEW DELHI
PB  - SAGE PUBLICATIONS INDIA PVT LTD
KW  - "MARKETING,MARKETING MANAGEMENT"
N1  - WHINS05136
ER  -