TY - BOOK AU - KADEN ROBERT J;LEVINSON JAY CONARD;LINDA GERALD; TI - "MORE GUERILLA MARKETING RESEARCH:ASKING THE RIGHT PEOPLE, THE RIGHT QUESTIONS, THE RIGHT WAY AND EFFECTIVELY USING THE ANSWERS ..." SN - 978-0-7494-6072-3 U1 - 658.83 PY - 2010/// CY - NEWDELHI PB - KOGAN PAGE INDIA KW - MARKETING RESEACH N1 - 4754 ER -