TY  - BOOK
AU  - CHANDA PRADIP;
TI  - A REQUIEM FOR A BRAND:TARGETING THE NEW-AGE CONSUMER
SN  - 978-81-7436-792-1
U1  - 658.8343 
PY  - 2010///
CY  - NEW DELHI
PB  - LOTUS COLLECTION  IMPRINT OF ROLI BOOKS
KW  - "BRAND,BRAND MANAGEMENT"
N1  - 81
ER  -