TY - BOOK AU - KARTAJAYA HERMAWAN;KOTLER PHILIP;SETIAWAN IWAN; TI - THE MARKETING 3.0:FROM PRODUCT TO CUSTOMERS TO THE HUMAN SPIRIT SN - 978-81-245-2619-2 U1 - 658.8 PY - 2010/// CY - NEW JERSEY PB - JOHN WILY AND SONS PVT LTD KW - MARKETING N1 - WHINS20174 ER -