TY  - BOOK
AU  - KAPOOR JAGDEEP;
TI  - BRAND SWITCH:PRINCIPLES AND STRATEGIES FOR BRAND SUCCESS
SN  - 81-7992-349-5
U1  - 658.827 
PY  - 2004///
CY  - MUMBAI
PB  - JAICO PUBLISHING HOUSE
KW  - BRAND MANAGEMENT
N1  - 279
ER  -