TY  - BOOK
AU  - KUMAR NIRAJ;
TI  - INTEGRATED MARKETING COMMUNICATION
SN  - N.A.
U1  - 658.802 
PY  - 2009///
CY  - MUMBAI
PB  - HIMALAYA PUBLISHING HOUSE
KW  - "ADVERTISING,MARKETING COMMUNICATION"
N1  - A244629
ER  -