TY - BOOK AU - SHARIN SHARAD; TI - STRATEGIC BRAND MANAGEMENTFOR B2B MARKET:A ROAD MAP FOR ORGANISATIONAL TRANSFORMATION SN - 978-81-321-0522-0 U1 - 658.827 PY - 2010/// CY - NEW DELHI PB - RESPONSE BOOKS KW - STRATEGIC BRAND MANAGEMENT N1 - WHINS20530 ER -