TY - BOOK AU - MALHOTRA K NARESH;SHETH JAGDISH N; TI - INTERNATIONAL MARKETING SN - 978-1-405-16178-7 U1 - 658.8 PY - 2011/// CY - ENGLAND PB - "JOHN WILEY & SONS, LTD" KW - "ENCYCLOPEDIA: MARKETING,INTERNATIONAL MANAGEMENT,MARKETING MANAGEMENT" N1 - 220 ER -